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Employee Advocacy Programme

Turn your entire team into brand ambassadors on LinkedIn. Multiply your reach, build trust, and generate leads.

Content shared by employees receives 8x more engagement than content shared by brand channels. Our Employee Advocacy Programme trains your team to share company content authentically, builds a sustainable sharing culture, and provides the frameworks and support to keep it going long-term.

Why Employee Advocacy Matters

Your company page has a finite reach. But every employee has their own network of connections. When your team shares and engages with company content, your reach multiplies exponentially.

The Impact

  • Employee-shared content gets 8x more engagement than brand channel content
  • Employee advocacy leads to a 25% increase in leads
  • Companies with active programmes see 26% higher year-over-year revenue growth
  • 79.5% of advocacy programmes now include senior executives

How the Programme Works

  • Phase 1: Foundation - Optimise every team member's LinkedIn profile. Create company messaging guidelines. Set up content sharing systems.
  • Phase 2: Training - Group workshop on LinkedIn basics, content sharing etiquette, and engagement techniques. Customised to your industry.
  • Phase 3: Content Supply - Provide your team with ready-to-share content. Post suggestions, captions, and visual assets they can use.
  • Phase 4: Support - Ongoing coaching, content updates, and performance tracking. Monthly reports on programme impact.

Employee Advocacy Programme

Multi-session programme | Tailored to team size

  • Profile optimisation for all participants
  • Group training workshop
  • Company messaging guidelines
  • Content sharing frameworks
  • Ready-to-share content templates
  • Monthly content suggestions
  • Performance tracking and reporting
  • Ongoing email support
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Ready to Get Started?

Book a free, no-obligation consultation. We will discuss your goals and recommend the right training format.

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